Modern Information Technologies / Software
student Shakenova A.A
co-author Otinova I.V
North Kazakhstan State
University named after Manash Kozybayev
Analysis of competitiveness of «Diadi Tour» travel company
Nowadays,
it is difficult to imagine an effective job of a travel company without its own
website. For travel agencies it is a
quick access to the customers. The main requirement for site travel agency is
efficiency. The sites of travel agencies need first of all information on
specific proposals.
The
travel agency «Diadi Tour» was founded in Astana city,the Republic of
Kazakhstan in 2011. This travel agency has repeatedly been awarded with many
diplomas and certificates.
A
preliminary calculation of the competitiveness analysis of the project will give the opportunity to plan expenses for
this project, as well as to foresee the risks and potential problems that may
arise in the process of carrying out the project.
Competitive Analysis is a method of determining the efficiency of
production and it allows to evaluate the competitiveness of the products
compared with similar products. Comparison of the types of products is produced by the average rating. To do this, the
value is set by experts on a five-point scale.
Furthermore, the
significance (the proportion) for each parameter is estimated, provided that the sum of the proportion of parameters must be equal to unity.
For
the analysis of competitiveness the developed web-site together with such
websites as «mirabilistravel.kz»,
«riviera.kz» were taken. The evaluation was conducted by two experts (the
customers of agencies). The estimates are submitted in accordance with the Tables
1.1-1.3.
Table
1.1
Evaluation of
the «mirabilistravel.kz»
web-site
|
Parameters |
Expert ¹1 |
Expert ¹2 |
Average |
Total points |
|||
|
Mark |
Signifi-cance |
Mark |
Signifi-cance |
Mark |
Signifi-cance |
||
|
Design |
4 |
0,2 |
5 |
0,3 |
4,5 |
0,25 |
1,12 |
|
Interface |
4 |
0,2 |
5 |
0,2 |
4,5 |
0,2 |
0,9 |
|
Speed |
4 |
0,2 |
4 |
0,2 |
4 |
0,2 |
0,8 |
|
Cross-browser
|
4 |
0,2 |
4 |
0,1 |
4 |
0,15 |
0,6 |
|
Content |
4 |
0,2 |
5 |
0,2 |
4,5 |
0,2 |
0,9 |
|
In total |
|
1 |
|
1 |
|
1 |
4,32 |
In
accordance with the Table 1.1, the
estimation of the mirabilistravel.kz web-site of the MirabilisTravel travel
agency, which is located in Almaty, Kazakhstan was done. [1] As a result of the
assessment the total amount of points is 4.32 points.
Table
1.2
Evaluation of the «riviera.kz» web-site
|
Parameters |
Expert ¹1 |
Expert ¹2 |
Mean |
Total
points |
|||
|
Mark |
Signifi-cance |
Mark |
Signifi-cance |
Mark |
Signifi-cance |
||
|
Design |
4 |
0,2 |
4 |
0,2 |
4 |
0,2 |
0,8 |
|
Interface |
4 |
0,2 |
4 |
0,2 |
4 |
0,2 |
0,8 |
|
Speed |
5 |
0,2 |
5 |
0,2 |
5 |
0,2 |
1 |
|
Cross-browser
|
4 |
0,2 |
4 |
0,2 |
4 |
0,2 |
0,8 |
|
Content |
4 |
0,2 |
4 |
0,2 |
4 |
0,2 |
0,8 |
|
In total |
|
1 |
|
1 |
|
1 |
4,2 |
In
accordance with the Table 1.2 the estimation of the riviera.kz web-site of Riviera
tour travel agency, which is located in Pavlodar, Kazakhstan was done. [2] As a
result of the assessment the total amount
is equal to 4.7 points.
Table
1.3
The evaluation of the developed «Diadi Tour» web-site
|
Parameters |
Expert ¹1 |
Expert ¹2 |
Mean |
Total points |
|||
|
Mark |
Signifi-cance |
Mark |
Signifi-cance |
Mark |
Signifi-cance |
||
|
Design |
4 |
0,3 |
5 |
0,3 |
4,5 |
0,3 |
1,35 |
|
Interface |
5 |
0,2 |
4 |
0,2 |
4,5 |
0,2 |
0,9 |
|
Speed |
5 |
0,2 |
5 |
0,2 |
5 |
0,2 |
1 |
|
Cross-browser
|
4 |
0,1 |
5 |
0,1 |
4,5 |
0,1 |
0,45 |
|
Content |
5 |
0,2 |
5 |
0,2 |
5 |
0,2 |
1 |
|
In total |
|
1 |
|
1 |
|
1 |
4,7 |
As
a result of the analysis, the following conclusions can be drawn : The software product meets the
requirements of the software products of this kind, and therefore is
competitive both in price and quality.
References:
1
www.mirabilistravel.kz
2
www.riviera.kz