THE PLACE OF THE MASS MEDIA IN RAISING A CHILD

Zholtaeva K.

associate professor

Kazakh National University named after al-Farabi,

Kazakhstan, Almaty

From a day when Kazakhstan gets independence, the main goal of our nation was make Kazakhstan one of the fifty developed countries and form national identity and world vision in people. As well as to make a future of our country, the next generations should be socialized according to demands of society and time. The realization of all these duties rests not only on the educational institutions, also such responsibility have a mass media.

Mass media – the press, radio, television and internet, all of them connects the journalism with the audience and have own influence in solutions of problems of education, developing and upbringing a child by providing the information which is the additional instrument of socializing. Using the mass media the knowledge about national values and legacy can be provided to the people, especially to the students, and it is the main goal of pedagogy science in our country. Of course, mass media should influence to the child correctly. And guide them to right way is the most desired achievement for people. In accordance with it in March 6, 2009 in the message “Through crisis to renovation and prosperity” of the president N.A.Nazarbayev to the people sets forth: “I appeal to the mass media to demonstrate active citizenship. You do not accidentally called the "fourth power". Now the media should act as a "counselor" for people in the issue of how is best to overcome difficulties, how to survive, how to standout in this difficult time. It is necessary to teach the citizens on the positive experience of other people. The same role should have our scientific and creative intelligentsia. It is necessary to give more materials that maintain such sentiments as confidence, personal activity, patience, patriotism, love for the Motherland.” After this message a creative collective of a mass media, which provided the national values through people, got a big responsibility. Thereby, all information from television and magazines oriented to form a view for life and self-confidence. Mostly mass media influences to teenagers in a school, through information and films. In this period of life from psychological point of view teenagers imitates everything what they like and at this period they developing the sense of purpose. If a kid saw some information from television which provides positive sentiments, then such information should form a nice behavior.

Mass media affects not only on a single person, it also affects on a social groups, as result mass media aims to make an influence on consciousness and behavior of a person through society which effects to the correct socialization and adaptation. In this case, mass media makes a big contribution to the expansion of worldview and socializing of students, and helps them to develop as a person. It mentioned before that information from television which provides positive sentiments should form a nice behavior. According to this, Russian researcher Georgy Kuznetcov introduced five pedagogical criterions for information which influences on a person:

1. If spectator saw information which can be useful for his further actions, then such information has a big importance. For example, weather forecast and exchange rates.

2. Information which satisfies the interests of a spectator.

3. Information which make worry a spectator. For example, accidents and crimes.

4. Information should cause intention to participate in certain circumstances. At the same time, the audience "What if I were in his place and how would I affect?" searches for the answer to the question. Therefore, any information should be to create a more positive qualities.

5. Should be the aesthetical value of the information. Every nation in order to form a personality that has a high level of respect for the country, should first speak about what to national channels should be programs in their native language.

Given these circumstances, as witnesses we see that many parents are working and doing their own thing, put the bringing up children in the second place. In such cases, teens who are high school students needing attention and diligence watching western movies and TV shows, but not interesting itself national program channels. It is in the direction of democratic changes in the country, according to information directly related to the acquisition of the social. We have difficulties to take the information and use it in a society where given freedom of speech and media. Especially, it is very difficult for teenagers. Therefore, at the modern time, when we have big quantity of information, the desire to use the favorable side of the child's upbringing should be one of the main purposes of the centers of upbringing. If to take into account the opinion of scientists now when the development of the information society, they give such estimates: a society based on the development of information and telecommunication technologies; using to obtain the necessary information to the person and the state, without barriers and educational society where there is a condition to work with him; On the one hand, acceptance of the world culture, on the other hand the opening of horizons for the development of their home country. And it is on the one hand consider that the establishment of world view during the development of the information society legitimate, on the other hand need to beware of some teenagers from harmful information, it now from a pedagogical point of view, the cardinal problem. With this regard, recent studies have shown the role of media development in children and adolescents is increasing gain.

Summing up, parents and teachers, which affect the development of the child shall in all through circumstances to pay particular attention to children's socialization and development. Especially teachers by giving them education and diverse information, should strengthen their desire to learn. And in order to obtain the above interesting materials teachers should not only be limited to textbooks, but also pay attention to the media and national channels and be closely linked with them. For example, among our television programs as "Kazakhstan", "El Arna" and "Khabar" promote Kazakh signs at the same time put in the way of showing the news in the Kazakh language. The other channels usually show movies and news in Russian. However, we should consider some cases. A representative of another nationality must know Kazakh language, because he lives in the Kazakh steppe, where our ancestors dreamed of waving our flag. Each person is happy living in this country, so as a sign of respect for the Kazakh people should know and honor the custom and tradition and religion. Closer to the truth that the current program in a different language displayed on the blue screen, have a bad influence on young people, absorbing not Kazakh traditions and distinctive quality.

List of literature

1. Missive to the people of N.A. Nazarbayev in 2009 March 6, entitled "Update on the crisis and development"

2. J.O.Kenzhalin «The role of the media development of Kazakhstani patriotism», Almaty, 2005, 155page.

3. K.Tasbolat Is television contribution to the state language? // www.aikyn.kz-2010.-27 of March .