Philosophy Doctor in Economic Science

Lukyanova Yelena Yurievna

Yalta, Crimea

HALAL TOURISM DEVELOPMENT IN CRIMEA

Halal tourism comprises the activities of persons within the boundaries of Islam, either traveling or staying in places outside their usual environment [1]. Halal tourism is a subcategory of religious tourism which is geared towards Muslim families who abide by Sharia rules. The hotels in such destinations do not serve alcohol and have separate swimming pools and spa facilities for men and women. Malaysia, Turkey and many more countries are trying to attract Muslim tourists from all over the world offering facilities in accordance with the religious beliefs of Muslim tourists.

According to a 2014 year study for the travel tech company Amadeus [2] Halal tourism market was once seen as a niche revenue stream, limited to pilgrimages like the multi-billion dollar-a-year revenue stream generated by Muslim travelers to Mecca. But now there's a movement in the tourism industry to widen the «Halal tourism» market to cater to Muslim travelers worldwide, particularly those from wealthy Gulf Arab states. Travelers from Saudi Arabia, Kuwait, Qatar, the United Arab Emirates, Bahrain and Oman are expected to spend $216 billion by 2030 year.

Crimea has rich potential for Halal tourism development. The first of all it was territory where Islam was the main religion for few centuries and where were active military, political, social and economic life. The Crimean Khanate originated in the early 15th century when certain clans of the Golden Horde Empire ceased their nomadic life in the Desht-i Qipchaq and decided to make Crimea their yurt (homeland). At that time, the Golden Horde of Mongol Empire had governed the Crimean peninsula as an ulus since 1239 year, with its capital at Qirim (Staryi Krym). The local separatists invited a Genghisid contender for the Golden Horde throne, Melek Khaji Girai, to become their khan. He accepted their invitation and traveled from exile in Lithuania. He warred for independence against the Horde from 1420 year to 1441 year, in the end achieving success. But Melek Khaji Girai then had to fight off internal rivals before he could ascend the throne of the khanate in 1449 year, after which he moved its capital to Qirq-Yer (today part of Bakhchysarai) [4]. The khanate included the Crimean Peninsula (except the south and southwest coast and ports, controlled by the Republic of Genoa) as well as the adjacent steppe.

Melek Khaji Girai 's sons contended against each other to succeed him. The Ottomans intervened and installed one of them, Mengli I Giray, on the throne. In 1475 year the Ottoman forces, under the command of Gedik Ahmet Pasha, conquered the Greek Principality of Theodoro and the Genoese colonies at Cembalo, Soldaia, and Caffa (modern Feodosiya). Thenceforth the khanate was a protectorate of the Ottoman Empire. The Ottoman sultan enjoyed veto power over the selection of new Crimean khans. The Empire annexed the Crimean coast, but recognized the legitimacy of the khanate rule of the steppes, as the khans were descendants of Genghis Khan [5]. Mengli I Giray took the imperial title «Sovereign of Two Continents and Khan of Khans of Two Seas».

In 1475 year, the Ottomans imprisoned Mengli I Giray for three years for having resisted the invasion. After returning from captivity in Constantinople, he accepted the suzerainty of the Ottoman Empire. Nevertheless, Ottoman sultans treated the khans more as allies than subjects. The khans continued to have a foreign policy independent from the Ottomans in the steppes of Little Tartary. The khans continued to mint coins and use their names in Friday prayers, two important signs of sovereignty. They did not pay tribute to the Ottoman Empire; instead the Ottomans paid them in return for their services of providing skilled outriders and frontline cavalry in their campaigns [6]. Later on, Crimea lost power in this relationship as the result of a crisis which took place in 1523 year, during the reign of Mengli I Giray's successor, Mehmed I Giray. He died that year and beginning with his successor, from 1524 year on, Crimean khans were appointed by the Sultan.

The alliance of the Crimean Tatars and the Ottomans was comparable to Polish-Lithuania in its importance and durability. The Crimean cavalry became indispensable for the Ottomans' campaigns in Europe (Poland, Hungary) and Asia (Persia).

In 1502 year, Mengli I Giray defeated the last khan of the Great Horde, which put an end to the Horde's claims on Crimea. The Khanate initially chose as its capital Salachiq near the Qirq-Yer fortress. Later, the capital was moved a short distance to Bahchisarai, founded in 1532 year by Sahib I Giray.  

It was significant period for Crimean history.

Nowadays Crimea has Muslims friendly environment, cafes and restaurants which are able to serve Halal food and drinks, experienced guides who are well educated on Muslim history, etiquette and sights of religious interest in area; transfers, hotels can be adapted for Muslims. The problem is that Halal tourists were not still identified as profitable market segment here and there were not suggested special tours for such kind of people.

To develop Halal tourism in Crimea is not only mean to adapt the infrastructure but also to make tours programmes, according to ethnic and religious history there. It must combine ancient Khans palaces, unique mosques and modern life – communicating to local Muslim people, knowing situation in area (madrasahes, printing houses, public organizations and etc.), and different Crimean Tatar or Turkish entertainments in accordance to preferences of tourists. List of mosques is given below.

Table 1

List of Crimean Mosques [3]

Name

Place

Date

Status

Aji Bay Mosque

Sudak, Dachnoe

XVIII century

not acting

Big Khan Mosque

Bakhchysarai

1532 year

acting

Dervish Monastery

Yevpatoria

XV – XVI century

not acting

Ismi Khan Jami Mosque

Bakhchysarai

XVII – XVIII century

not acting

Juma-Jami Mosque (Friday Mosque)

Yevpatoria

1564 year

acting

Kebir-Jami Mosque

Simferopol

1508 year

acting

Kokkoz Jami Mosque (Yusupov's Mosque)

Sokolynoe

1910 year

acting

Mufti-Jami Mosque

Feodosiya

1637 year

acting

Orta Juma Jami Mosque

Bakhchysarai

1674 year

acting

Ozbek Han Mosque

Staryi Krym

1314 year

acting

Padishah Jami Mosque (Temple with Arcade)

Sudak

XIII century

not acting,

museum

Small Khan Mosque

Bakhchysarai

XVI century

not acting

Tahtali-Jami Mosque

Bakhchysarai

1707 year

acting

Different parks can also be added to tours programmes: Alupka Vorontsov Palace park, Gursuf, Massandra, Miskhor, Foros, Paradise, Kharaks parks and Nikitsky Botanical Gardens.

Halal tours can become very important profitable part in social and economic area in Crimea. This theses information can be useful for regional authorities on improving economical and management innovations in tourism, business leaders and economic universities students.

Literature:

1. Halal Tourism Definition [Electronic Source] – Access Mode: http://www.researchgate.net.

2. Halal Tourism Emerges Businesses Serve Muslim Travelers [Electronic Source] – Access Mode: http://www.bigstory.ap.org.

3. Lukyanova Ye.Yu. Organizatsiya ekskursionnoy deyatelnosti (Excursion activities organization): [Uchebnoe posobie] (Tutorial) / Ye.Yu. Lukyanova. – Simferopol: IT «ARIAL», 2015. – 288 p.

4. Crimean Tatars History [Electronic Source] – Access Mode: http://www.hansaray.org.ua.

5. The Khans of Crimea [Electronic Source] – Access Mode: http://www.friesian.com.

6. The Military Role of Crimean Tatars in the Ottoman Empire [Electronic Source] – Access Mode: http://www.jamestown.org.