Actualization of linguistic-cultural concept COMMUNICATION in American English-speaking worldview.

Shingareva M.Yu. – Candidate of philological science, associate professor

Kalauova S.S.-- candidate for a master's degree

Summary: Beginning with the premise that communication is fundamental to the human condition. Concept COMMUNICATION is analyzed in various socially significant sphere of concepts in modern American society, representing volume picture in dynamics of linguistic-cultural phenomenon.

Linguistic-cultural concept COMMUNICATION is semantic education with linguistic-cultural specific feature which expresses mentality of the language personality of its material to certain ethnic culture. COMMUNICATION is the phenomenon of culture and carriers American English- speaking worldview.

Key words: communication, linguistic-cultural, hylea morphism, cognitive linguistics, conceptual construct, actuality, worldview.

The interaction of national culture and language is fundamental for the analysis of linguistic-cultural concept COMMUNICATION. Culture is understood as set of all material and spiritual achievements of nation, and represents historically developed system. According to the theory of culture as Iceberg in visible, explicit part of culture is observed language representations while ideas of Americans about COMMUNICATION are settled down in hidden, underwater part of the cultural iceberg, on the language updating filled by subjective meaning carriers of language culture as marker of its structural elements. For example, linguistic-cultural concepts realized in language means.

The research shares opinion that “each language forms the semantic universe!”. Language and culture consist in difficult bound relations: "language is culture product, and its an important component, and condition of culture existence. Language is a specific way of existence of culture, a factor formation of cultural codes". Culture as language is inherent both universal,national and specific. These are different sign systems that are essentially important for research where phenomenon is analyzed system on the basis of facts are coded in signs of other systems. Research assumes point of view that language and culture interfere at each other. American English is integrated part of culture of the USA that defines exactly what kind of language signs are updated linguistic-cultural concept COMMUNICATION and how reflects national consciousness of American nation.

Language worldview represents "the ways of perception and conceptualization of the world reflected in the natural language" is understood as "common cultural property of nation”. It is structured, multileveled. It reflects a way of verbal and cogitative activity, characteristic for this or that era with its spiritual, cultural and national wealth" and is naïve in fact. It is historically developed in ordinary consciousness of this collective language and the set of ideas of the world reflected in language. Cultural and language worldview are closely connected, thus the national cultural worldview is primary relation to language. According to hypothesis of linguistic relativity of L. Whorf and E. Sapir language worldview is more senior than scientific so more saturated it is information. L. Whorf also noted the classific way of the language worldview as kind of ontology that reflects way of speech activity marked in historical and national aspects.

National worldview represents not heterogeneous formation, it is fragmentary characterized by variety of the reliefs corresponding to specific areas of sphere of concepts. As "extent assimilation of national concepts differ by certain members of linguistic cultural community "Those semantic filling, frequency, compatibility and estimated affective perception of linguistic cultural concept COMMUNICATION can differ in usages of various groups of American society sphere of concepts, understandable way of cogitative images, ontologies, information bases with material to this or that social and professional environment. Representatives of various sphere of concepts use different conceptual construct, terminology, differently treat separate concepts. The studied concept is considered through a prism of its explications in the main sphere of concepts of American English-speaking worldview as assembly of individual group and universal elements are demonstrated its national value. Relevance at the same time, difficulties are that sphere of concepts are not static, they are designed, modified and specified by their actors continuously that is explained by property of concepts to change in collective and individual consciousness. The concept is a part of system gets under influence of other concepts and modify itself. It changes with time and the volume of its contents.

The American English-speaking worldview is considered as reality fact, it is subjective in the manifestations, constantly evolves and has impact on formations of a global worldview. As a result of collective creativity including contribution of every American. It was formed under the influence of Protestantism and ideas of Frontier that found reflection in such peculiar features as bigger importance of verbal communication, ethics of interpersonal communication and features of business communication americanly. Thus American English-speaking worldview is American ideas of the world which historically developed in ordinary consciousness of American nation and reflected in American English certain way of conceptualization of reality. It is made by specific socially significant sphere of concepts that contain long-standing structured views of its carriers on the basis of an activity community that develop in a mosaic of national character of Americans. Besides semantic filling of lexemes deeply individual owing to a cognitive inequality of people. The mental worldview and reality which reflects, analogue, i.e. are infinite, non-linear and changeable. The word as result of socio-psychological activity of person is conditionally connected with reality. The concept can become that unit of universal code which comprehension will give more complete idea of reality. Nevertheless understanding of concept far from the exhaustive. Due to the fact that linguistic cultural nor cognitive linguistics doesn’t possess comprehensive conceptual construct, this research is applied complex approach to studying COMMUNICATION from holistic positions. Relation to concept as to algebraic expression of meaning reflects its complex nature: it is cumulative result of ideology, life experience, national tradition, religion, folklore, images of art, feelings and system of values intermediary between language sign and extralinguistic reality of American culture.

On the basis of Aristotle’s theory hylea morphism concept has a form and essence where language material becomes an objective indicator. On the one hand linguistic-cultural concept COMMUNICATION is a product of imagination on the other it nominalized as classified knowledge of concrete subjects and phenomena of reality.

" Discrete mental education which is basic unit of a cogitative code of person possessing rather ordered internal structure representing result of cognitive activity of personality and society and bearing complex encyclopedic information on the reflected subject or phenomenon" represents from the point of view of cognitive linguist concept. From the point of view of a linguistic cultural concept is a semantic education with linguistic-cultural specifics which expresses mentality of the language personality of its material to certain ethnic culture. The point of view of V. I. Karasik and G.G. Slyshkin concept is "unit urged to connect together scientific researches in the field of culture, consciousness and language it belongs to consciousness is determined by culture and dementalised in language" is assumed as a basis of research.

Distinctive feature of a concept is unlike other mental units used in various field of science. Linguistic-cultural concept COMMUNICATION is social value for carriers of the American English-speaking worldview and participates in formation of the knowledge of general basis for all Americans, joint knowledge. This mental education, which existence depends on American national consciousness created under the influence of establishment of American culture. According to hypothesis of holographic reading of information, " concept... cogitative activity turns different parts of the course, updating different signs" that predetermined holistic approach to investigated concept.

Thus linguistic-cultural concept is characterized by the universal nature which is shown in its public, collective material of American culture in general. On the one hand recognition by its each carrier of American English-speaking worldview in an individual configuration of its semantic field. Language updating of concept COMMUNICATION is a peculiar key: "existence of language expression for concept, its regular verbalization support linguistic-cultural concept in a stable, steady state make public" Language conceptualization is various in different cultures therefore the concept is characterized by set of its lexical representations and specific for concrete culture i.e. it is national specific.

The concept bears in itself valuable characteristic: person who plays an essential role is valuable and receives multilateral designation in language. According to cloud model borrowed from Internet communication, each individual finds socially significant concept in cloud. They demand semantic options and pours knowledge in it.

The concept possesses semantic density of specification of fragment of reality that also proves its value. The word polysemantic therefore language updating of concepts can differ considerably. Linguistic-cultural concept is dynamic: outlines of semantic field change. As ontologic unit has nonrigid structure as "it is functioned and updated in different components and aspects" It is possible to speak about "blurring structure of concept". The concept COMMUNICATION is one of the most dynamic, stays in a phase of volcanic activity that causes danger of growth of material in research.

As criteria for definition of linguistic-cultural concept research addresses such characteristics as: high rate is name of concept, nominative density etc. Linguistic-cultural concept COMMUNICATION is noted by affectability especially in the sphere of concepts of Interpersonal Communication, Mass Media and Political Communication. It possesses bright cultural markedness which differs from many other cultures. It is characterized by deep etymological memory which is going back to antiquity and religious rhetorical tradition after all "definition of each concept consists of different layers, various and on education time, and by origin, and on semantics" Thus linguistic-cultural concept COMMUNICATION possesses difficult structure which is characterized by complexity of existing. Linguistic-cultural concept is culture elements which is stored in consciousness and presented in language.

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