Kenzhebaeva M

Kazakhstan, Almaty

Advertising images, role in the formation of mental processes

You can not imagine our lives in the middle of the twentieth century without it – began studying advertising. We are meet with advertisements everywhere – at home, watching TV, listening to the radio on the way to work and study where we talk about the new products and services advertised are not to see or hear. Effectiveness of advertising research is the most important aspect of modern management. In this case, a wide variety of advertising media, most of them are technically mature, instead of using the value of the direction, are grouped together in complex emotional and psychological impact on people.

The role and power of the world of advertising practices definite. First of all, it is a lot of short fiction of the type of information and the buyer 's attention and the quality of goods and services is the most important facts and data. On the one hand advertising give information required to purchase and use. On the other hand, with its reliable and persuasive information, give emotional and psychological impact on the people. Advertising is often a lot of impact on human life and the head of the conscious and unconscious level. The most important thing is how people accepted by the advertising information. Advertising research sensation and perception, memory, perception and imagination, thought and language, as well as able to process the information involves a number of processes. Advertising will be lower or higher than the quality of the product. But it is make different in a person 's cognitive effects. As a result advertising announcements anyway remain in memory.

The feeling is one of the most important elements of human cognitive activity. The original sense of the process of cognition. In advertising service we use often vision, hearing, taste, smell and other senses. Feelings, researches making impact on the person mental and psychophysiological submit with Fekhner's laws. This is a great feeling to encourage changes in the law, but a sense of the changes will be minimal. Reception an important part of human cognitive activity. Similar feel with reception. The main objective of advertising is to promote competition and the desire to do what is advertised in the minds of consumers.

Images aimed directly to the feelings of people. Their meaning is explained by the level of awareness with the help of well regulated process. And the process of making connections between researchers and automatically come to the conclusion that there is a universal mechanism. Finally basic human psychology of advertising is "short law" will be accepted. To influence the behavior of consumers, first of all, it attracts attention. Psychological mechanism under the influence of advertising to draw attention to the continuation of the first part. To draw attention = interest = emotion = confidence = decision – making = attempt (viz. to buy). Every stage of the psychological effects of advertising to affect the quality of the consumer requires the use of certain methods. Just some of the advertising tools will be neutral to the attention of the entity itself. The concentration of people in mental activity may lead to switch attention to other objects. It is important to take into account the specific distribution, movement, consolidation. To take into account the quality of advertising, remember to think of it. Worrying about making television advertising, concepts, etc. mental processes is unstable, it is varied. But, in spite of the growth of the advertising message to the attention of the wound channel mix. Advertising slogan from the eye in newspapers, on the radio calling for an impressive telefilm in sharp focuses on the story of all of these agents is inevitable. Their information is not in accordance with, or contrary to the comments of the people he avoids things that are pleasing to their wishes. To arouse their attention on the most important factor – the degree of advertising of the product advertised. Increasing emphasis on the basis of which every form of advertising media advertising should be announcing something new about him. The inevitable impact on the advertising does not support that kind of attention, voluntary quickly disappear. An important factor in the effectiveness of the voluntary target-oriented attention to advertising. Advertising on the basis of a voluntary mechanism for the formation of mental focus of interest in the practical and aesthetic terms. Advertising to influence the minds of the people in the three-level mental processes: the rational, emotional and quality. Addresses an effective way to fit a person's ability to think logically.

Thinking of objects and phenomena in the minds of people and the environment to interact with the general view. Are the main qualities include:

- Advertising, and to establish contacts and relations between the people of these substances and not to have a direct impact on the phenomenon, based on past experience, is stored in the field . It follows that the acts of a person 's thinking is the result not only of his personal experience. Thinking in terms of internal and external social success. The person is not only real, but also think of abstract concepts symbols. All of them are used in advertising. Information and behavior of the buyer to make a big impact on the number and volume of information. Be enough to be a lot of information as well as advertising have a negative impact on the purchase of goods. Thus, the increase in cognitive needs a strong psychological factor in advertising. Advertising, video call cognitive needs to make progress with the question. Then, seeking to answer with information about the success of the advertising of the product. According to psychological research 90 percent of all videos will be a strong disadvantage in terms of progress of their minds. Skinner method is based on the psychological nature of the human mind. There are effective ways to talk about it on the seller, the buyer, the seller due to optional.

Literature

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