Економічні науки/10.Економіка підприємства

 

PhD, Associate Professor Marynenko N. Yu.

Ternopil Ivan Puluj National Technical University, Ukraine

 

Problem situations identification in the process of enterprise development

 

Dynamic development of external environment makes it necessary to use new and more effective tools and  methods for managing problem situations that arise in the process of enterprises adaptation to the new conditions of the market functioning and determine the possibility of economic structures adaptation to them.

The task for problem situations timely identification and removal in the process of enterprises’ adaptation within the production and economic structures (PES) is of urgency and is caused by the fact that the pace of the company’s external environment change faster than the management system reaction to them.

As a result, few problem issues should be taken into account: 1) companies have significant discrepancy of technological, industrial and institutional capacity to the requirements of the environment; 2) activity under uncertain conditions enforces enterprises to rebuild internal industrial relationships and to improve the structure without proper consideration of the entity’s external environment etc.

By their nature and type the given problem situations occur at different stages of the enterprises’ adaptive development within a specified PES. Therefore, approach, the use of which would make it possible to identify and correct problem situations occurring at the stages of the enterprises’ pre-adaptation, co-adaptation and adaptation is proposed (fig. 1).

Figure 1. Problem situations managing approach in the PES adaptive development process

Note: developed by the author

The industrial enterprise’s adaptive development within the PES at the pre-adaptation stage involves the use of analysis as a method for identifying problems that may occur in the development of each company within the PES based on the its structural elements analysis. By the analysis of the components of the enterprises within the PES and their management subsystems efficiency it is possible to conclude about the development level of the enterprise’s functional identity and on which direction the company may potentially develop in terms of adaptation.

The inconsistency level between the enterprises at the co-adaptation stage in the initial phase of the regulation cycle has a maximum value (is shown in fig. 2 as features of low process efficiency when circles 1, 2 and 3 don’t intersect). The values of target characteristics are found in the high inconsistencyzone as a result of poor enterprise’s adaptive development management quality within the PES.

Figure 2. High inconsistency zone between enterprises within the PES under co-adaptation

Note: developed by the author

 

The low inconsistency zone, shown as a partial intersection of circles 1, 2 and 3, is an effective and practically acceptable balance of interests between the enterprises within the PES at the co-adaptation stage (fig. 3). It is characterized by the mutual understanding and support between the enterprises for their strong functional characteristics being identified at the pre-adaptation stage during the analysis.

Figure 3. Low inconsistency zone between enterprises within the PES under co-adaptation

Note: developed by the author

 

The perfect consensus zone is shown as circles 1,2 and 3 being shaded and indicates the unattainable high level of interests coordination between the enterprises within the PES (fig. 3).

 

Figure 4. Consistency zone between the enterprises’ interests within the PES under co-adaptation

Note: developed by the author

 

For obtaining the adaptive management development coefficient efficiency maximum value it is necessary to increase the quality and intensity of the adaptive management functions use by the indicators of enterprises consistency interests within the PES at the co-adaptation stage.

It should be noted that in parallel with the co-adaptation stage of enterprises within the PES its adaptation to the external environment takes place. This fact also involves the problem situations occurrence in the process of necessary changes at enterprises implementation in accordance with the new external requirements. The task of managing changes is the choice of a such changes vector that will provide the desired (or maximum) effect under conditions of resources and costs constraints [1].

For the enterprise’s adaptation  management the ratio of accuracy and management reaction rate to the external environment changes and the rate of macroenvironment changes is of great importance, that is ratio of accuracy and changes reaction rate in the enterprise’s internal environment compared with the rate and direction of changes in the external environment [2].

Thus, the approach  to managing problem situations occurring at the stages of the enterprises’ pre-adaptation, co-adaptation and adaptation within PES is proposed in the paper.

 

References:

1. Гамалей Н. Ю. Управление изменениями фирмы в конкурентной среде / Н. Ю. Гамалей, С. А. Иващенко // Международный научный альманах. – Актюбе : Актюб. ун-т, 2010. – Вып. 8. – С. 71–73.

2. Ревенко Д. Метод діагностики стійкості функціонування підприємства в умовах макроекономічної нестабільності / Д. Ревенко, В. Либа, І. Мошкіна // Економіка та управління підприємствами машинобудівної галузі: проблеми теорії та практики. –  2013. –  № 3 (23). – с. 34–43.