Педагогические науки / 2. Проблемы подготовки специалистов

K. culturology Belova L.I.

South Ural State University, Russia

Development of cultural competence as objective journalistic education

 

When training for journalists in modern information society it is important to pay attention to a series of elements, in addition to learning the skills and abilities to a narrow professional creative work. Specifics of the profession implies a variety of non-standard forms of work, ability to make optimal use of the creative experience of predecessors and contemporaries, the ability to navigate the socio-cultural balance and much more. Moreover, nobody abolished the main task – the intelligent training specialist who has a high level of cultural development. Obvious that education should be aimed not only at educational process, but also to foster the best qualities of future specialists, thus expanding the category "education".

Drawing on the works of J. Velis, A. Naâzova and other, we highlight in the category of "education" several levels.

The first level is a literacy that is characterized by the ability to use basic methods (or "skills" by default). The fact that the ability to read, count, etc. is essential, says, on the one hand, the level of development of the society and the ever-changing borders of literacy. If a hundred years ago, to a certain extent and in certain cases it was quite some degree of literacy, now it comes to more complex forms (e.g. technical literacy).

The second level of education – functional literacy. It is characterized by a degree of mastery of the essential life skills; functional literacy implies the ability to solve common life challenges through applied knowledge in different spheres of life. Accordingly, the opposite of the concept of functional literacy-functional illiteracy, which shows that the level of knowledge, skills and abilities does not allow an individual to accurately and fully function in society. Functionally illiterate people, illiterate, not only in professional activity, but is not able to understand the technical manuals, programmers of political parties, in any complex texts.

The third level of education – competence. It is seen as the ability to navigate in the competency of a particular set of issues and is characterized by a degree of mastery of the theoretical tools of cognitive or practical activities. We believe that when it comes to preparing more appropriate to use the term journalist "cultural competence" personality as proposed by A. Flier [2]. Under the cultural competence of personality he would, first of all, a fair degree of socialization and enculturation of the individual in society, which allows him to understand, use, and interpret the full amount of any ordinary (non-specialised) knowledge, and specialized, but in everyday life. Such knowledge is the rule of special erudition of the man in this environment, rules, laws, customs, taboos, installations and other regulators of label behavior. Also we think it appropriate, referring to the training of journalists, distinguish individual competence cultural competence in communication.

Under communication competence A. Kayumov realizes integrative property of personality that is generated in the exchange of information and the intention expressed in the social opportunities not only in the realization of special communications, but also cultural self-development and self-improvement subject of information interactions [1]. In our view, the cultural level of the personality of the journalist, this definition is appropriate.

Communication competence of personality of the future journalist is, in our view, a determinant the effectiveness of the processes of socio-cultural communication as active subject.

Thus, journalistic education faces the challenge of not only so much in application of effective methods and organizational forms of training to prepare high quality specialist, a universal journalist, how adequate understanding of the need to develop cultural competence of personality. It's about shaping the minds of future journalist holistic socio-cultural world view, a coherent and orderly.

 

 

Literature:

 

1. Kayumov, A.T. Problems thinking about socio-cultural dynamics of the modern information society. – UFA: Rio BašGU, 2006. – 208 p.

2. Flier, A. General cultural studies and its opportunities in socialization and identity inkul′turacii / Socio-cultural development: Analytics, prognosis. http://hischool.ru/moskovskoe_kuliturologicheskoe_obshhestvo/