Педагогические науки/2. Проблемы подготовки
специалистов
Teacher
O.Kondratenko
National
University of Pharmacy, Ukraine
The basic approaches to analyze the definition “culture of business
communication of future specialists of pharmacy area”
Clarification of the nature of
the definition "culture of business communication of future specialists of
pharmacy area" needs analysis of the basic approaches to the
interpretation of content of
determinations "culture of communication" and "culture of
business communication", which involve an analysis of the determinations "communication"
and "business communication".
Multifaceted nature of communication is the subject of scientific researches in the several areas:
pedagogical, linguistic, psychological, philosophical, sociological.
Considering the problem of pedagogical communication, A.
Mudryk says it is a special kind of activity, the selection of which may be
very appropriate to define the relationship between teacher and student [3, p.
56]. O. Leontiev believes that professional communication of teacher with students in the classroom and
outside (in the process of training and education) has some teaching functions
and it is directed (if it is valuable and optimal) to create a favorable psychological
climate, as well as other kind of psychological optimization of learning
activities and relationships between teacher and student within the student
group [1, c.35].
Thus, pointed above
authors see the purpose of teaching communication as a solving educational
problems related with the dynamics of intercommunications of men and qualitatively altered relationships
are the results of communication. Humanistic nature of communication as a
professional activity is determined that the subjects of this activity are
recognized free personalities, admitted their intellectual and moral rights. At
the same time, each of the subjects acquires new ideas, knowledge, intentions,
i.e. it depends on their personal experience to interpret received training information.
In a linguistic point of view, communication is a symbolic (signs) interaction of men (author
and recipient of sign-message), representation
that aims to unity and identity of signs: terms, concepts and so on. So, E.
Vereshchagin, V. Costomarov argue that communication is a process of establishing and maintaining a focused, direct or
indirect contact between people through language.
In a psychological point of view, interaction carried out
in the form of communication is a condition of any activity of a human that man with his goals, emotions, limited
cognitive abilities, which is influenced by various external factors. B. Ananev
writes that communication is a required component of work, education and all
other kinds of activity that involve human interaction, it is a condition
without which no true knowledge of them, forming their emotional response to
this reality and based on this knowledge of emotional attitude and behavior in
this reality.
In a philosophical point of view, communication is exchange
of activity, information, experience, skills, abilities,
as well as the results of activity.
L. Buyeva believes that communication is individualized form of
realization of social relations, observable
reality and specification of social relations, their personification, personal
form. In a sociological point of view, communication is social and personal
process of orientation, which realizes not only the personal relationships and
settings on social norms. Sharing the views of eminent scientists A. Leontiev,
A. Mudryk, we believe that communication is communicative activity of subjects, who engage in this activity as partners. Analysis of available
sources shows considerable actuality of problems of communication and business communication.
To determine the nature
of business communication of future specialists of pharmacy area we shall
appeal to the views of these authors: A. Panfilova believes that business
communication is a process of interaction between business partners, aimed on organization
and optimization a particular type of purposeful activity. The subject of the
communication is the activity (business) and partner of communication always
appears as an individual, who is significant for another. Main task is productive
collaboration, to try to reconcile
objectives, improving partnership relations [4, p.15]. A. Trotsko, I. Trubavina
consider business communication as interaction between people to share
information that may relate a person, the world, human activity. The tasks of business
communication lies in the fact that: 1) recognize the intent and individuality of
partner, 2) organize activity, 3) provide feedback (the results of this
activity) [5].
Ambiguity of views of scientists
on the content and features of business communication led to the existence of
different approaches to the interpretation of the nature of the definition
"culture of business communication". In particular, it is seen as part of general culture of a specialist,
a leading indicator of the quality and effectiveness of its communication (S.
Ryabushko); socially significant measure of development of communicative arts
of expert (V. Poltoratska); set of
skills in the field of communication and interpersonal interaction that promote mutual understanding, effective solution of problems of
communication (V. Sokolova); a high level of formation of ability to
communicate in the business world (A. Baeva, F. Kuzin); basis
of interpersonal, organizational,
intercultural interaction
(N. Dolgopolova); the degree of development of communication skills we
can make interaction between subjects oriented on effective implementation of
production duties (N. Gorbunova).
We believe that the
foundations a culture of business communication integrate the principles of
professional culture and business communication. Forms of business
communication are oral: business talk, business meetings, business negotiations,
public speeches, press conferences, debates, presentations, discussions,
written: design business correspondence, and means of business communication -
linguistic (language), paralinguistic (voice, range, tone), optic-kinetic
(gestures, facial expressions, pantomime), extra linguistic (pause, laughter,
rate of speech), space-time (distance, time, place, situation of communication),
technical (telephone, telex, fax and internet facilities).
We believe that the
culture of business communication should be considered as part of the general
culture, including its classification by type, kind, significance, determining
its functions: human and creative, cognitive, regulatory, accumulative, value,
communicative, compensatory, educative. Thus, the definition "culture of
business communication" can be understood as multi structural, dynamic,
systematic formation, which is an important component of general culture and
simultaneously measure of effectiveness
of business communication, which is aimed at organization and optimization of activity of the expert in the
field of pharmacological profile.
References:
1. Леонтьев А.А.
Педагогическое общение / А.А. Леонтьев. – М.: Знание, 1996. – 46 с.
2. Ломов Б.Ф.
Общение как проблема общей психологии / Б.В. Ломов // Методические
проблемы социальной психологии / Под. ред.
Е.В.Шорохова. – М.: Наука, 1975. – 127
с.
3. Мудрик А.В. Коммуникативная культура личности / А.В.
Мудрик // Базовая культура личности: теоретические и методические проблемы. Сб.
н. тр. / Под ред. О.С.Газмана. – М.: АПН
СССР, 1989. – С. 56–68.