Филологические науки/7.Язык, речь, речевая коммуникация

Bulatova M.B.

Kostanay State University named after A. Baitursynov, Kazakhstan

«Khabar» TV channel: history, ideology, broadcasting concept.

Although 8 March 1958 was the beginning of the Kazakh television era, nevertheless a new stage of the television development is the end of the twentieth century. [1] The global changes have occurred in the field of television with the proclamation of independence of the Republic of Kazakhstan.

Eighteen years ago, Kazakhstan saw a new format of news and television programs, which were absolutely not similar to the Soviet GOST (refers to a set of technical standards maintained by the Euro-Asian Council for Standardization, Metrology and Certification (EASC)). Current news, topical talk shows, acute videos pleased our eyes and in comparison with European-gloss image quality was so close and more over took possession of the domestic TV.

“Khabar” Tv channel was founded in 1995. Dariga Nursultanovna Nazarbayeva and a group of enthusiasts were obsessed by the idea of creating a new information broadcasting. At that time when some people supported the uncensored communication with the audience, broadcasted everything that was banned, used "hot" facts, but "Khabar" created a new face of the television using new technologies, staff was highly creative, competitive in the CIS (Commonwealth of Independent States) and worldwide. Originally the material base had a bad quality; often it was necessary to demagnetized film stock from the archives. Despite this, In the 90s "Khabar" news was a real revolution in this genre. Today agency has a well-developed network of correspondents worldwide - in Austria, Great Britain, Kyrgyzstan, Tajikistan, Russia, and Belarus.

In 2000 "Khabar-2" TV channel was created, the first national channel which broadcasted only in the state language. In 2002, instead of it, "El Arna" TV channel started to air ("National Channel"). The concept of this channel was totally different. It was a multilingual channel, including the submission of programs in minority languages. [2]

The same year the agency reached the international level by launching the first Kazakh satellite channel «Caspionet», which had to "harden" from the very first days of its work. When it appeared, tragic events happened in Moscow. It was capture of "Nord-Ost '. This exam channel passed with honor. Today «Caspionet» is available in 63 countries in Europe, Central Asia, the Caucasus, the Middle East and northern Africa. The potential audience of the channel is 99 million people. [3]

The agency has received numerous awards, including the "Golden Arch of Europe" for "Quality and Technology." "Khabar" was also awarded the "International Quality Crown" in the category "platinum".

For many years, the “Khabar” agency is one of the organizers of the Eurasian Media Forum. It is an annual professional forum for discussion of important issues related to the development of the Eurasian continent and the journalistic community. The forum was attended by representatives constantly leading American media groups and Eurasian continents, including famous politicians.

Today the "Khabar" agency employs more than 700 people. Coverage TV audience: "Khabar" -98.34% of the population of the Republic of Kazakhstan, "El Arna" - 85,76%. Satellite channel «Caspionet» is broadcasting on the territory of Kazakhstan, Europe, Middle East, North Africa, Russia, Kyrgyzstan, Uzbekistan and Turkmenistan.

In 2011, there were changes in the broadcast of "Radio Khabar". Instead of it the combined project with the Kazakh National Conservatory Kurmangazy "Radio Classic» started to air.

In 2012, the "Khabar" is going though the Renaissance epoch. New TV projects, innovative and revolutionary for Kazakh television were launched in the broadcast. Including the format of documentary drama, where historical events are reconstructed thanks to documentary footage and creative staging. A new program “ Za dengi ne kupish” was presented To the audience. News presenters were Svetlana Kokovinets and young doctor Yevgeny Grapow . This program is dedicated to a healthy lifestyle. In 2012 "Khabar" TV channel changed the program of broadcasting. In September “Khabar” began to rebrand the channel . In April, the services of the agency began to move to Astana to the new media center " Kazmediaortalygy." “24 kz” non-stop news TV channel started to broadcast. There were some changes in the «Caspionet» channel. It was renamed and became «Kazakh TV».

Agency "Khabar" is truly unique. There is no other channela in the country which can boast such variety of programs, especially their own creation. News for those who are interested in politics, children's programs for kids, cooking show for housewives, many programs affecting youth issues. Everything “Khabar” agency have reached for 18 years.

List of References

1. Shashkova L. Televidenie, kotoroe mi lyubim // Respublikanskii ibshestvenni – oiliticheskii zhurnal Mass-Media.

URL: http://www.baiterek.kz/archive/b01_03/mm6.html

2. Telekanal «El Arna» [Elektronnii resurs]. URL: http://www.elarna.kz/

3. Pervii nacionalnii sputnikovii kanal; Respubliki Kazakhstan «Caspionet» [Elektronnii resurs]. URL: http://www.caspionet.kz/ru/mainpage/index