Eurasian national university named after L. N. Gumilyev,

Astana, Kazakhstan

Narmukhametova N.M.

Tursunbaeva S.A., student of philology department

Idioms in mass media

Language was recognized as a particular variety of style, serving the purpose of informing, instructing and, in addition, of entertaining the reader. We can distinguish two main functions of the newspaper:

a) to inform

b) to entertain

The author enriches the writing with varies expressive means, idioms and so on. And the articles appeared to sound lively, emotionally and impressively. Idioms are seen in every community and each language can boast with a large number of idioms. An idiom is a combinations of words in which the meaning is different than what would be expected. Idioms unique in each culture, and are mostly just for one language. It is very problematic for a person to learn in the process of studying the new language.

People use a single word to have multiple meanings and sometimes simultaneously one meaning to be discerned from context. Those sometimes confuse those not familiar with them. There are many definitions of idioms Raymond W. Gibbs marks: “idioms are dead metaphors and speech gambits by arbitrarily pairing each phrase some-non literal meaning without any awareness of why these phrases mean what they do”.

Some idioms frequently used then they can be easily rendered and metaphorical meaning can be more easily deduced. The idioms themselves are often not particularly essential. For instance, in form “profits are up” is not used as an idiom. The metaphor is hidden in “up”. The very idioms employ such prepositions as “out of” or “turn into”. An idiom is lack of motivation. Another feature of idioms is stability of the lexical components. Lexical stability means that the components of set expressions are either irreplaceable like “red tape” or partly replaceable within the bounds of phraseological or phraseomatic variance (a skeleton in the cupboard or a skeleton in the closet). It is consequently assumed that unlike components of free word – groups which may vary according to the needs of communication, member words of idioms are always reproduced as a single unchangeable collocation. An idiom should not be confused with clichés. Idioms are semantically and grammatically inseparable units. Idiom made up of words normally brought together are homonymous with corresponding valuable ward groups “to let the cat out of the bag” – to divulge a secret, and the clue of idiomatic meaning is to be found in a wider context outside the phrase itself. Idioms have no social boundaries or limitations as they exist in all cultures and classes of the society as well as in all languages. Idioms are constantly dying and new ones are born.

Newspaper style was the last of all the styles of written literary English to be recognized as a specific form of writing standing apart from other forms. English newspaper style dates from the 17^th century. Newspaper writing is addressed to a broad audience and devoted to important social or political events, public problems of cultural or moral character.

The general aim the newspaper is to exert influence on public opinion, to convince the reader or listener that the interpretation given by writer or the speaker is the only correct one and to cause him to accept the point of view expressed in the speech, essay or article merely by logical argumentation, but by emotional appeal as well.

The most characteristic features of new style:

a) the abundant use of emotive words

b) the use of idioms and metaphors as one of the media for the cognitive process

Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live. Despite recent setbacks in circulation and profits, newspapers are still the most iconic outlet for news and other types of written journalism. To understand the language peculiarities of English newspaper style it will be sufficient to analyze the following basic newspaper features:

· brief new items

· advertisement and announcements

· the headline

· the editorial

The vocabulary used in newspaper writing is natural and common literary. But apart from this, newspaper style has its one of the smartest ways to illustrated the topic and to direct it to the point is to use idioms in the article. Here are idioms found in popular newspapers.

“Venture capitalist David Cowan is a professed chess-playing nerd who studied math and computer science at Harvard. Last year, though, he decided he needed a crash course in getting hip”. – The New York Times

Crash course – a quick lesson

Many older tech investors, eager not to miss out, are going to great lengths to shed fuddy-duddy images and ingratiate themselves with the younger generation The New York Times

(to) miss out – to miss an opportunity; to fail to make use of an opportunity

(to) go to great lengths – to do a lot; to do a lot to achieve a certain goal

fuddy-duddy – out of fashion; not modern; an old-fashioned person who doesn’t want to change”

As she pushed her shopping cart down an aisle of the Super Stop & Shop near her hometown of Warren, R.I., recently, Ms. Cabrera, a retired schoolteacher, offered her thoughts on why she steers clear of high-fructose corn syrup: “It’s been linked to obesity, and it’s just not something that’s natural or good for you”. – The New York Times.

Just seven months after the city’s bid to host the 2012 Olympics fell flat, a key booster of the effort has opened the door to a scramble for the 2016 games – statements that fly in the face of previous comments by Mayor Bloomberg and other city officials. – The Observer fly in the face – contradict; go against.

George W. Bush can be sure of one thing when he next visits China on official business. Chinese president Hu Jintao won’t try to emulate the Texas charm the US president dishes out at his Crawford ranch, dressing down to shoot the breeze over pork dumplings at a village restaurant. – Financial.

Shoot the breeze – to talk; to make conversation.

The available literature on studies of idioms shows the considerable involvement of newspapers by the researches. The use of idioms an interesting theme for research but also, creatively used, newspapers and magazines can effectively promote learning, critical thinking, creativity, and resourcefulness in learners of all ages.

Bibliography

1. Kambarova Z.A. Razlozheniye phraseologicheskikh edinits v yazyke angliyskoy gazety // Sbornik nauchnykh trudov Mosk. Gos.ped.universiteta inostra. Yaz. M., 1976

2. Kunin A.V. Angliyskaya fraseologiya. – Moskva, 1970

3. Gibbs R.W. 1994: The poetic of mind: figurative thought, language, and understanding. Cambridge: Cambridge University Press

4. Altenberg Bengt. On the Phraseology of Spoken English: The Evidence of Recurrent Word-Combinations.