EXPANDING
THE LIST OF SERVICES TO ASSIST IN PROMOTION OF PRODUCTS OF AGRO-INDUSTRIAL
COMPLEX
Erkimbekyli Rauan
The Kazakh national
agrarian university
Of Almaty, Kazakhstan
Economic science explored economic-theoretical, technological and
organizational aspects of sales of products of the agro-industrial complex.
Article showing information and consultative activities to ensure the
agricultural market. The features of the
e-tendering system.
In modern conditions of reforming all economic sectors, including the
agricultural sector, consulting services barely developed. The reason for this
is the low platezhosposobnost farm programs and lack of qualified personnel in
this field. At the same time, there is a high demand for marketing and
consulting services, system procurement, storage and sale of agricultural
products. Application of marketing and consulting services in agricultural
production is one of the most effective methods of improving the efficiency of
agricultural enterprises. In addition, one of the factors of economic growth in
rural areas is the development of small and medium-sized businesses. This
requires broadening teaching services for population in the formation and
implementation of business ideas [1] The need to implement effective mechanisms
to support farmers in the marketing of the finished product is dictated by
seasonal variation in production of agricultural products and food supplies
were the domestic market, which in turn is causing swings in prices and
inflation. Another reason is the unbalanced production and marketing options.
To control these factors, along with the generally accepted world practice
measures for State regulation of the industry it is necessary to strengthen the
work on information and consultation of the agricultural market in the part of
the budget funds for operational and reliable information: -agricultural
markets (supplier's name and location, type, quality, volume and selling price
of agricultural products and products of its processing); -commodity and material
resources of production-(name and location of supplier; type, quality, quantity
and price of the commodity and material resources); -market services for
subjects of agroindustrial complex-(name and location of the provider; service,
order and terms of service, quantity and price);
-Services-processing enterprises (name and location of the provider of
services, view; the procedure and conditions for the provision of services,
volumes and price); -the services and tariffs of transport organizations;
-prices for agricultural produce and products of its processing taking
place of delivery and the tariffs for carriage services, certification, etc.
For effective marketing must work on the basis of "Kazagromarketing"
create:
-permanent information and exhibition centres and exhibition pavilions
(camping) in the regions of KAZAKHSTAN-introduction of a system of e-commerce
of agricultural products;
-methodical Center on the base of JSC "Kazagromarketing" with
the acquisition of the printing industry and specialized facilities.
An analysis of the exhibition – ârmaočnyh of Kazakhstan shows
that they are attended by only the large companies [2]. This is due to the high
cost of participating in trade shows that on average 830 dollars United States.
($ 120 per 1 m2, about the minimum area of 4 m2 and the registration fee is $
350). This amount is not available for small and medium-sized farmers. At
regional and district scale in most of exhibition and fair activities are
involved – only local commodity producers, few participants from other regions
are represented. Basically, a place of such events is determined by the Astana
and Almaty. This entails certain financial costs and does not allow
participation of all stakeholders. In this regard, the need to activate the exhibition
and fair activities and trade at the interregional level. The main task of
"Kazagromarketing" is the development of distribution channels,
addressing the issues of import substitution, increased competitiveness of
domestic products, domestic companies in product promotion, positioning on the
international market. Therefore JSC "Kazagromarketing" should jointly
with local executive authorities organize camping and exhibition centers in
different regions of Kazakhstan. Potential participants of the exhibition and
fair activities will be: farmers, refiners, suppliers of inputs and resources,
etc. Need to work on: -registration and deadline for the Kazakhstan stand at
international exhibitions and fairs;
-assistance to participants in a timely customs clearance documentation
and exhibits for the exhibition of the certificates of correspondence to the
show's production;
-the design of the stand design promotional products, etc.; -provision
of exhibition and exhibition of equipment on a contractual basis.
Effect of exhibition and fair activities will contribute to a
significant increase in the demand for production of farm programs, and enter
foreign markets by increasing turnover, assist in the marketing of domestic
products, effective advertising and PR-campaigns. In modern conditions the
development of informatization of all spheres of the economy it is necessary to
introduce electronic commerce system in agricultural sector. Electronic tender
system is a computerized information system that allows participants to conduct
trade and procurement operations with goods and services in real time
(on-line). As well as in combined mode (on-line & off-line), to analyze
the activity of trading-purchasing activity on proposals of purchases and sales
by trading for any length of time, view the results of trading transactions of
all participants in the system in real time, to have access to certain
information resources SET related to the information systems of the MINISTRY OF
AGRICULTURE of RK. This system would allow the Executive branch of the national
and local levels in an interactive way to publish information about the
conditions of the bidding process for the procurement of goods, construction
and services. Economic actors will be able to view the scans for ready access
published information about the conditions of the tender, as well as in
interactive mode to apply to participate in specific trades and view
information about the offered goods, works and services. The main goal of a
SET:
-strengthening the relationship of suppliers, customers and the
governmental authorities in the promotion of agricultural products and services
in domestic and foreign markets;
-equal opportunities and the creation of favourable conditions for trade
to all users of the system;
-increase of volumes and expansion of the types of agricultural
products;
-reduction of time and costs in carrying out the preparatory stages of
the bidding process; -improving the efficiency of the SET through the
formalization and automation of operations;
-creating transparent competitive agricultural producers (this will
allow them to focus on prices, while ensuring the anonymity of the proposals
that are viewed by competitors);
-reducing the cost of service
commodity and financial turnover, increased opportunities for forging contacts
in Kazakhstan and abroad. Thus, when embedded in a production of the BULLETIN
BOARD will create the electronic market trading operations in the agricultural
sector. The information accumulated in organizations and e-tendering, will be
used for the implementation of operational monitoring and analysis of the State
and changes in domestic and foreign agricultural markets as well as to ensure
the necessary control over the timely delivery and quality of agricultural
products, the trade of goods and services.
Literature:
1.
Kazakhstan model of socio-economic development: scientific basis for the
development and implementation of Ed. Kenžeguzina m. – Almaty: IE of MES
RK, 2005. -368s.
2.
the problems of forming Basalayeva competitive agriculture//questions of
economy.-2006.-No. 9. – P. 25-30
Resume
In article features
of the organization of system of the electronic auctions are considered. The
purposes of system of the electronic auctions are resulted. Actions for
information-consulting maintenance of participants of the agrarian market are
specified.