Филологические науки /Риторика и стилистика

 

Ахметова А.Е.

 

Региональный социально – инновационный университет, Казахстан

 

Colour symbolism in different cultures

 

 

Different colours have been surrounding and influ­encing man throughout all the history of the mankind. The symbolism of colour in common life is the most developed side of the issue which has found its expres­sion in numerous traditions, superstitions, rites and legends – for as we know from time immemorial people tried to cognize and to explain things and phenomena taking place around them.

The main colours interpreted from this point of view are those most widely met in life: red, black, white, yellow, blue, green. We shall touch upon different nations' understandings of colours and see that sometimes the meaning of a colour coincides for most nations, though in some eases the understandings of, one and the same colour are not equivalent and they are even contrary with different nations.

Red. Since the most ancient times people have showed special liking to the red colour. In many languages the same word means for "red colour" and "beautiful". The Polynesians' word "red" is a synonym of the word "beloved". In China they call a sincere, honest person "a red heart", while about a bad, mean person they say that his heart is black.

Red is first of all associated, with blood and fire. Its symbolic meanings are very diverse and contradictory: on one hand red symbolizes joyness, beauty, love and completeness of life, but on the other hand it is connected with hostility, revenge, war, aggressiveness and carnal desires.

Red also symbolizes power and greatness. In Vizantia it was only Queen who could wear red boots. The Emperor signed with purple ink and sit on the purple throne.

White. White colour symbolizes purity, virginity, virtue and joy. It is associated with day light and the heavenly   bodies, as well as with the producing power which is embodied in milk and egg. Whitishness is connected with the notion of everything evident, conventional, valid, true.

Vestal virgins of Ancient Rome wore white dresses with purple endings and white veils. Since the antiquity white colour has been having the meaning of estrangement from everything secular and temporary and of aspiration for spiritual simplicity. In Christianity white means the relation with the divine light: angels, saints and pious are pictured in white. Vizantian writers spoke of the whiteness of the truth.

Black.  Black colour symbolizes misfortune, mourning, grief, death of everything. Black is associated with darkness and earth. It is the embodiment of everything hidden, secret and unknown. Many people associate blackness with night which is in its turn connected with evil and sorcery - "black magic" - for it is at night that human life is most subject to any danger.

In ancient Mexico during ritual human offerings priests’ faces and hands were painted black. Black eyes are still considered dangerous, envious and evil. Most evil literature characters are dressed in black (remem­ber Black Man who had been visiting Mozart, black hand from children’s terror stories, etc.). The English call the depressed mood "black dog". The forcing of this colour is characteristic of different magic texts: for example, a Lettish charm says, "A black man and a black woman went along the road having black shoes, black stockings, black clothes, black horse, black saddle, black bridle, black lash...

According to the supposition of English ethnolog­ist V. Terner, black colour, often meaning death, faint, dream or darkness, is associated with the unconscious state, with the experience of becoming clouded. In many societies white and red symbolize life: when they are united in rituals, white is associated with masculinness and peace, red – with femininity and war, but both colours mean conscious activity and contrasted to blade personifying passive, unconscious state.

Yellow.Yellow is the colour of gold that in old times was taken in as a hardened sun light. It is the colour of autumn, of ripe harvest and fading leaves, but it is also the colour of illness, death and the other world.

Women of many ages gave preference to yel1ow garments. Quite often yellow colour was a distinctive feature of noble persons and higher ranks. For instance Mongolian lamas wear yellow garments with red waist­bands.

For some Asian peoples yellow colour is the colour of mourning, grief and sorrow. According to Serbian charms illnesses are carried away by a yellow man, a yellow dog or a yellow cock. In Europe a yellow or yellow-and-black flag meant “quarantine”, a yellow cross – plague (note that the plague itself was called "black death").

Blue. Blue is the colour of the sea and the sky. It combines in itself a certain contradiction of agitation and peace giving the feeling of cold and reminding of a shade. A blue surface seems to move off the viewer, it carries the look into the depth.

For many people blue colour symbolizes heaven and eternity. In Christianity it is associated with incom­prehensible mysteries, with the eternal divine truth

Green. Green is the colour of grass and leaves. For many peoples it symbolized youth, hope and gaiety, but sometimes it also meant immaturity and imperfectness. Green colour is utmost material and has therefore rather a sedative influence, although it can also produce a depressing effect (it’s not for nothing that in Russian the depressed mood is called "тоска зе­леная", or the English say "to become green with envy").

Literature:

1.               Berlin B. & Kay P. Basic Color Terms: Their Universality and Evolution. Berkeley: University of California Press. 1969

2.               Kay P., McDaniel Chad K. "The Linguistic Significance of Meanings of Basic Color Terms".Language 54 (3), 1978. P. 610–646.

3.                                Pitchford N. J. & Mullen K. T. The Developmental Acquisition of Basic Colour Terms. In Pitchford, N.J. & Biggam, C.P. (Eds.), Progress in Colour Studies: Volume II. Psychological Aspects (pp. 139–158). Philadelphia: John Benjamins Publishing Company, 2006