Современные информационные технологии/ 1.Компьютерная  инженерия.

Bulatova M.B.

Kostanay State University named after A. Baitursynov, Kazakhstan

Analysis of the Kazakh User blog platform and social network Kaznet

Internet is the most promising part of the information space - from a technological point of view, and it is the most powerful platform for the realization of human rights of access to information and freedom of expression .

In the process of communication in cyberspace " internetyane " create and maintain certain patterns , norms and rules of behavior, obey some universal structures, turn out certain socio-cultural resources , build information stratification system, in other words, create a virtual network community.

For connectedness to society in Kazakhstan, it is important to obtain a more accurate portrait of the user, his preferences and the level of e-readiness. Such data can give the representatives of social networking and blogplatform.

This article presents the results of a study of popular social networks and blogplatform of Kazakhstan's segment of the Internet in the period from 1 January 2012 to 1 January 2013. The material of the research was the analysis of 3,000 questionnaires - tests on the use of social networks and the blogosphere . For the survey was used test, which consists of 20 questions for the diagnosis of Internet addiction , developed by leading researcher of the problem Kimberly Young, as well as 20 additional questions concerning the socialization of the individual in Kazakh society of Internet communications . It is necessary to consider that the data are subjective, the only source of information was the respondents to the proposed profile.

According to the socio-demographic characteristics of the sample of respondents, the primary audience is students and those who they were five years ago. It should be noted, that the dominant gender is male – 62%.

About 89% of respondents indicated that in some way they are in communication via blogging. 87% of respondents indicated that they are interested in reading other people's blogs. This testifies to a demand for doing blog sites in Kaznet.

On the one hand, for this target group blogs are a source of information, on the other there is a skepticism to the information provided in the blogs. This duality is easy to explain with the current level of development of Kazakh blogosphere about where it fits into the current functionality of the media. But not a professional network journalism leads to distrust the information contained in the blogs.

It is worth noting that the majority of respondents consider it is possible to be legally responsible for writing in the blog, designed for the general reader - this testifies to the fact that the form of this task force recognizes the blogs media and all the legal aspects associated with this status. The most unexpected thing is that the target audience is students, who are prepared to defend its position, given the network in real life in the form of a meeting or the currently popular flash mob.

Entertainment, the most demanded part of the blogosphere, ranked first, probably most users perceive writing blogs as a way of varied and interesting pastime. Function of memoirs testifies that man realized the need to express his views, experiences and momentary emotions.

The analysis showed that for the audience is peculiar personal development priority, apparently, this need realized through reading blogs devoted to news, interesting facts, etc. Next in priority is professional development, that is data associated with the process of professional development. And the last value is educational activity as interesting and little-as poorly represented in blogs for respondents.

Almost equal values took ease of communication and the ability to communicate simultaneously with several people, because it is the main characteristic of all electronic communication. Lack of eye contact and opportunities to say whatever you want, as well as talks on current topics - all links in a chain - the psychology of personality on the Internet, after all, these figures say about the impossibility, inability to show his "I" in real life.

The study clearly draws a portrait of Kazakhstan's Internet user and the dual nature of specific use of social networks and blogs by young students as tools of mass communication.