Психология и социология / 13. Современные технологии социологических опросов

 

K. culturology Belova L.I.

South Ural State University, Russia

Traditional and constructivist approaches in the study of social problems

 

Historically sociology as a science emerged to finding the causes of and possible solutions to social problems. However, in the various areas of the world public opinion are quite different approaches to explaining the essence of social problems. Traditional approaches (social disorganization (W. Thomas, F. Znaneckij), deviant behaviour (E. Durkheim), functionalism (R. Merton) and others) explain social problems as some "objective" social conditions are undesirable, dangerous, threatening, opposite nature of the "socially healthy", "normal" functioning of society. On the sociological meaning they described as manifestations of social pathology, social disruption, dysfunction, social contradictions, structural stress and so on.

As says one of the modern researchers of social problems I.G.Yasaveev, a sociologist with the traditional point of view is to detect these harmful conditions, analyze them, install those social forces that contributed to their emergence, and may propose certain measures to correct these situations [3; 107]. In fact, this understanding of social problems is treated as a social condition.

In the second half of the 20th century traditional approaches are beginning to be criticized for failing to explain the fact why some terms are defined as problems and attract rapt attention to the public, and others are no less dangerous, are not recognized as such. Starting with the 1960-70 's there is an alternative direction in the explanation of social problems-constructivism, whose social problems result from the collective consciousness.

The basic ideas of the constructivist approach to social problems has been developed by M. Spector and D. Kits'juz in the 1970 's, who thought that social problems need to be defined as the activities of individuals or groups expressing dissatisfaction and seeking approval of a demanding nature of some alleged conditions. Social problems is a design created by individuals or groups that attract public attention to the anticipated conditions and requirements changed [1; 161-162].  Further, this approach has been criticized by sociologists, and followers of Constructivism is not completely deny the influence of objective conditions of existence.

Thus, the importance of the constructivist approach is that it directs the attention of researchers on the volatile public recognition of situations as social problems. And logically raises the question: why are some situations are the focus of the public and journalists and others do not meaning as a social problems?

Why the same problem situations are selected for recognition as a social problem by the public?

In the information society the media were at the forefront of the construction of social reality. In our view, the most reasoned response to this question gives the sociological concept of public arenas by S.Hilgartner and Ch. Bosk. The authors argue that the social problems of competing to get into the public agenda [2; 151]. The competition between the social problems caused by limited resources such as bandwidth media and public attention. The Media is not physically able to report about all that is happening in society. The bandwidth is limited to broadcasting news programmes, newspaper squares, etc.

We agree with the opinion of the I.G. Yasaveev, that the theory of S. Hilgartner and Ch. Bosk, formulated on the basis of the study of American media, can be used quite successfully to clarify a number of issues relating to coverage of some social problems and suppressing other Russian media.

Thus constantly are rigid selection of social problems-what are the most important and deserve immediate lighting or any specific action, and which can be squeezed out of the public eye.

Of course, most likely to get on the agenda are issues that novel, dramatic, correspond to the interests of the power elite and cultural preferences of society [2; 158].

We believe that in the study of social problems lighting modern media makes sense to combine the konstruktivivistskij approach with the traditional sociological study. This combination of fusion approaches could give rise to a new vision of the problem and uncover previously unknown aspects.

 

Literature:

1. Spektor, M., Kits'juz, Dzh. Konstruirovanie social'nyh problem // Konteksty sovremennosti – II. – Kazan', 2001. S.161–162.

2. Hilgartner, S., Bosk, Ch.L. Rost i upadok social'nyh problem: koncepcija publichnyh aren // Social'nye problemy: konstrukcionistskoe prochtenie. Kazan', 2007. – S.145-184.

3. Yasaveev, I.G. «Social'naja problema» v sociologicheskom leksikone // Social'naja real'nost'. Zhurnal sociologicheskih nabljudenij i soobshhenij. –2006. – № 6. – S. 101-117.  http://shelly.kpfu.ru/e-ksu/docs/F17659795/SR0606-101-117.pdf

4. Yasaveev, I.G. Social'nye problemy i media (konstrukcionistskoe prochtenie). – LAP Lambert Academic Publishing GmbH & Co., 2010. – 238 s.