Pedagogical science / 2. Problems of training of specialists

Candidate of philosophical Sciences. N. Igebaeva F. A

Bashkir state agrarian University, Russia

Speech etiquette of the modern graduate of the agrarian University

Abstract: This article discusses the features of communicative competence of a modern specialist. The main focus is on the need for proficiency skills of speech culture and speech etiquette.

Keywords: business communication, speech culture, speech etiquette, communicative competence.

Culture of speech is one of the main indicators of the General culture of the person. Culture of speech is not only in the ability to avoid errors in speech, but in the desire to constantly enrich vocabulary, ability to listen and understand the interlocutor, to respect his point of view, the ability to find the right words in each situation of communication. One of the areas of speech culture is business communication – the most popular type of social communication. It serves commercial and administrative law, economic law and diplomatic relations. Special attention is paid to formation of skills in the field of oral and written business communication.

Mastering the art of communication is necessary for every person no matter what type of activity he is doing or will do. Anyone who wants to achieve success in life, to successfully move up the career ladder, effectively and competently to communicate with people must possess certain knowledge and skills in the field of interpersonal and business communication. But especially important is the ability to communicate to business people: entrepreneurs, managers, people working in the field of management [1, p. 17].

One of the important components of culture of business communication is speech culture: the ability to competently, clearly and coherently to Express their own thoughts, while taking into account social, professional and individual psychological characteristics of the communication partner.

Figures of speech culture in business communication are:

· Vocabulary – it depends on the brightness of speech and a person's ability to clearly and beautifully communicate their thoughts to convince partners and colleagues of the importance of their ideas.

· Part of speech – people who speak the pure language, use appropriate professional terms, usually inspire more confidence than those who often uses literary expressions and slang.

· Literacy phrases and sentences should be tailored to the stylistic and grammatical rules of the language in which the person speaks.

· Pronunciation and intonation – it is important not only WHAT people say, but AS he says. Wrong or indistinct pronunciation of words and fast or too slow, monotonous speech can negate the interest in the speaker.

· Non-verbal components of facial expressions, gestures, posture of the speaker play a significant role in the culture of business communication. If the posture and gestures of the man show his self-doubt, confusion or fear, his importance in the eyes of the interlocutor are likely to be reduced [2, p. 38].

Special knowledge, skills and abilities required by the skill of the researcher to speak in public. The message of the speaker usually causes a different reaction of the audience: understanding, approval, or, conversely, lack of understanding, disagreement. A good speaker has the ability to go on to adjust their speech for positive reaction. Of course, doing this is not easy.

The opportunity of obtaining experience in oratory can only be achieved through practical methods. Practical skills contributes to the development of the ability of art to build your speech properly.

The appearance and behavior is also an integral part of its business culture.

As you know, the first and usually the strongest impression of the person is made based on the evaluation of its external appearance, and manner to hold on to. The need to show up to work externally, neat and well-dressed every day due to the fact that people tend to distribute external accuracy and working qualities, such as responsibility, honesty, commitment and accuracy in business. In addition, the implementation of the rules of etiquette of the external appearance reflects respect for the person in relation to the people around him [3, p. 159].

An equally important component of business communication, in our opinion, is the communicative competence of the researcher, which includes the following skills:

· the ability to get in touch;

· the ability to ask questions;

· the ability to engage in "small talk";

· the ability to stimulate the partner to clarify his position, offers;

· the ability to hear and understand the intentions of the partner;

· the ability to perceive and understand what the partner is not able to Express;

· the ability to convey to the partner that he was heard and understood;

· the ability to align the emotional tension in the conversation. [4, p. 125].

In conclusion, knowledge about the culture of speech and business communication only then will turn to the specific skills of a Manager, a specialist, when it becomes an integral part of its activities, and it will start to apply them wherever possible. This knowledge should serve not only to guarantee high professional activity of a researcher [5, p. 127].

Of course, a career of any specialist is multifaceted. In any profession, you can remain on the lowest rung of the hierarchical ladder, and can reach a height, to become highly educated and qualified professional. Communicative competence as a setting for a diamond, can help realize their dreams and become successful, respected business partners [6, p. 69; 7, p.19].

References:

1. Igebaeva F. A. Professional training of specialists for agrarian sector in the conditions of market transformation (On the example of Republic Bashkortostan) // Higher education today. Peer-reviewed publication of the HAC in the field of psychology, pedagogy and sociology, 2016, No. 2. – Pp. 16 – 18.

2. Vvedenskaya L. A. Culture and art of speech: Modern rhetoric / L. A. Vvedenskaya, L. G. Pavlova. Rostov on / D : Feniks, 1995. – 576 p.

3. Koltunova M. V. Business communication: Norms, rhetoric, etiquette: proc. Textbook/ M. V. Koltunova.-M.: Logos, 2005. – 346 p.

4. Igebaeva F. A. Communicative competence as an important professional quality of a modern specialist // the Modern state: problems of socio-economic development. SB. articles of II International scientific-practical conference. – Saratov. Publishing house of MTC "business Academy", 2013. – Pp. 122 – 124.

5. Igebaeva F. A. Business communication as art and science. // Actual problems of communication: theory and practice proceedings of the III all-Russian scientific-practical conference. 2011. Pp.126-129.

6. Igebaeva F. A. About the methods of formation of communicative competence of the graduates of the agricultural University // Humanization of education. Scientific-practical journal. Sochi, 2015, № 6. – Pp. 65-70.

7. Igebaeva F. A. The question of the formation of communicative competence of the graduates of the agricultural University // Higher education today. Peer-reviewed publication of the HAC in the field of psychology, pedagogy and sociology, 2017, No. 1. – P. 17 – 19.