Zosymova Zhanna

Ph.D. in Economics, Senior Lecturer

Department of International Economics

Kharkiv State University of Food Technology and Trade

bilyabock@mail.ru

WAYS IMPROVING FOREIGN NATIONAL ENTERPRISES

The objective necessity of further development of the economy are the measures that are aimed at long-term advantage of the international division of labor, creating conditions for a broad exchange of achievements of world science and technology and their widespread introduction into production. Foreign trade - is an important and integral sector of economic activity, which in the efficient use of all complex of modern forms and methods of international economic relations can influence the technical improvement of production, increase productivity and quality of products produced.

Effective foreign trade company promotes the reproduction of export potential, improving the competitiveness of Ukrainian goods on world markets, the formation of a rational structure of exports and imports, foreign investment on mutually beneficial terms, ensuring the economic security of Ukraine.

To ensure the competitiveness of products, required in the development of standardization and certification [1,2].

One way to achieve the main goal - economic growth of the company in the long term - is to improve foreign trade enterprises. To compete on the international market requires a strategy of foreign economic activity, that is the only direction that will take into account the internal capabilities of the enterprise and market conditions in which it must operate.

To develop a strategy for an integrated analysis of the company. First, it is necessary to conduct a comprehensive analysis of the effectiveness of foreign economic activity on the basis of financial and economic analysis, and SWOT matrix and group economic indicators in the BSC, which clearly reveal the internal capabilities of the company.

Secondly, it is necessary to analyze the external environment, which includes the evaluation of suppliers, competitors and customers, as well as analysis of the proposed company and competitors products to identify the stage of the life cycle and its possible replacement. This test is done on the basis of mapping strategic groups to determine the position of the company among competitors and direction of development in the existing competitive environment.

          Annual growth of small enterprises as well as the presence of multiple, often identical, their support programs, unfortunately, does not appear to increase their production volumes and financial results and on their contribution to the economy. This discrepancy of small businesses and their results point to the inefficiency of the system of support of small business [2,3].

The development of such a differentiated approach requires a detailed statistical and research features small businesses. Support and development of small enterprises will socio - economic and partly political level of development.

 Stable economic development of every country is now seen in close relationship to the functioning of the world economy. It is doubtless that any national economy is an integral part of the international economic system and is in constant interaction with the rest of its elements - countries. The quality of that interaction more dependent not only on resursozabezpechenosti country, and from that activity that involves development and implementation of a mechanism for establishing relations with the outside world.

Under this mechanism is understood foreign state strategy, the development of which requires in-depth analysis of the environment of its implementation, internal capacity of the economy and the major structural elements that determine the country's system of interaction with the world economy. The study of this issue is of considerable theoretical interest and practical value due to little success trying Ukraine identified as an international economic relations [1-3,10,11].

Conclusions. Thus, the use of a balanced scorecard in strategic trade management system allows to improve strategic and tactical decisions, optimize the use of scarce internal resources of the company for the further development of competitive advantages in the long term.

The main directions of improvement of foreign economic activity of Ukrainian companies are: development of effective strategies zonvishnoekonomichnoyi activities; forming a system of long-term goals; evaluation of potential opportunities on a particular market; development of international marketing strategies.

Вibliography

1. Галушко В.П., Завірюха А.В. Управління конкурентоспроможністю: теорія, практика, методологія // Вісник СНАУ.– Серія: Економіка та менеджмент.– 2009.– Вип. 4. – С. 92–94.

2. Калинчик Н.В., Алексеенко И.Н. Направления стабильного развития зернового хазяйства Украины: Монография. – К.: ННЦ ИАЭ, 2012. – 250 с.

3. Кузьмін О.Є., Пирог О.В. Секторна модель розвитку національного господарства України в умовах постіндустріального суспільства // Бізнес Інформ.– 2013.– №7. – C. 8–13.