Экономические науки” / 15.Государственное регулирование экономики
Doctor of Economics, professor Mukhtarova K.S.
Al-Farabi Kazakh national university
Senior teacher Myltykbayeva A.T.
Al-Farabi Kazakh national university
student
of 4 course Zholdaskaliyev Gaukhar
Improvement of market researches at the enterprises
In
the modern world research of marketing information has huge value. Besides,
this value constantly grows. On the one hand, such growth is caused by
transition from the local marketing limited to frontiers to the global. On the
other hand, in process of development of the markets and improvement of
technologies, consumers have the increasing opportunities in a choice of the
goods and services which are most fully satisfying them. Thus because of access
to large volume of the most various information, they become more and more
legible. In such situation to predict reaction of consumers to these or those
goods and services, it is possible only possessing a maximum of marketing
information [1].
Relevance
of the chosen subject is explained by that the organization of market
researches in Kazakhstan is of great importance for activity of all enterprise.
In general therefore very important correctly and rationally to organize this
process. Respectively the stanovkleniye and development of marketing and market
researches in Kazakhstan represents a strategic problem of reformational
economic policy in the Republic of Kazakhstan [2].
Process
of formation and development of the market relations in the Republic of
Kazakhstan is followed by strengthening of competitive fight between economic
entities, continuous change of the external and internal marketing environment
that demands improvement of business and marketing activity on creation,
distribution and consumption of goods and services. Therefore interest in
marketing as to philosophy and tools of business considerably increased. Also
it was demanded by requirement of an exit of the country from an economic
crisis and achievement of high rates of economic growth. Because marketing as
the world practice testifies, is a key element of any business, the instrument
of development of the modern market which creates and provides the environment
of the equilibrium and steady relations between all subjects of the market. It
is characteristic give to market economy due flexibility, will mobilize large
financial and production resources of the population, bears in itself powerful
antimonopoly potential, serves as a serious factor of restructuring and
ensuring breaks in a number of the directions of scientific and technical
progress, in many respects solves a problem of employment and other social
problems of a market economy. That is why formation and development of
marketing and market researches represents a strategic problem of reformational
economic policy.
Now
in Kazakhstan it is developed and the industrial and innovative policy is
realized, the tasks of achievement of steady economic and social progress of
the country, development of various branches of economy, its infrastructure,
increase of the real income of the population are set, reforms in the sphere of
management, science, education, health care and other branches and spheres are
planned. Their realization depends on development of the theory and practice of
marketing activity at all levels of hierarchy of management of a market economy
that causes need of development of marketing for our country.
In
modern conditions of an aggravation of competitive fight for identification of
prospects of development of business market researches are intensively
conducted. If in the first half of the 90th years professional market
researches in Kazakhstan were conducted only western, most often - the
multinational companies, and only field works trusted in local research firms,
as a rule, now the situation radically changed. Economic growth caused
significant growth in needs of local business for market researches. By some
estimates, the turn of the market of market researches over the last 5 years
increased by 5-6 times. In Kazakhstan own industry of market researches was
created. The Kazakhstan companies mastered, practically all range of modern
research techniques and technologies.
For
definition of the purposes of the enterprise the detailed analysis was carried
out
the
external and internal environment by means of the SWOT analysis method, or a
matrix of opportunities and threats of environment, strong and weaknesses of
the organization. On the basis of the carried-out analysis the main objectives
of improvement of marketing activity of the company were allocated:
•
a gain of the leading positions in the market.
•
development and advances in the market of the services;
•
introduction and updating of new technologies and methods for research;
Research of external and internal factors of
the enterprise promotes the maximum use of strengths, overcoming of weaknesses,
application of favorable opportunities and protection against potential
threats.
As
a result achieving the operational objectives and improvement of marketing activity
the Kazakhstan enterprises step by step go to the planned strategic objectives,
thus experience and achievements of the leading world companies in the field of
marketing are used.
References:
1. Ways of increase of efficiency of
market researches //Mode of access of
http://www.bestreferat.ru/referat-46161.html
2. Missorina M. A. - The main
directions of market researches of the enterprise //the access Mode http://www
.rae.ru/forum2012/21/648
3. The organization of market
researches at the enterprise //the Mode of access of
http://revolution.allbest.ru/marketing/00118717_0.html
4.SWOT - the analysis of the
enterprise //the access Mode http://studopedia.ru/view_marketing.php? id=6