ACTUAL PROBLEMS AND INNOVATIVE TECHNOLOGIES IN COSMETIC INDUSTRY
AbstractCosmetics is the science of beauty, and saving face young, beautiful and healthy. Nowadays cosmetics occupies an important place as a true science that deals with health and providing beautiful appearance of a person. Cosmetics can improve skin, emphasize strengths and hide flaws appearance. Ukrainian market of cosmetic products is one of the most promising among other non-food products, but the share of domestic products is very small. The reason is the lack of national quality of raw materials, so a significant part of the ingredients is necessary to supply from abroad, which puts Ukrainian producers dependent on the world market. For domestic manufacturers of cosmetics the main task is to improve quality and safety, it will improve the competitiveness of products. The objective of the article is to study the actual problems of cosmetic industry and explore innovative technologies in cosmetics. In the domestic market the imported products account about 90% of the total cosmetics. This is the main problem area: the lack of competitive production capacities in Ukraine. Inexpensive cosmetics cover 60% of the market, cosmetics medium price segment is 30%, expensive product is about 10%. Most of the products at higher prices are imported, they include world famous brands: Chanel, Estee Lauder, Johnson & Johnson, Mary Key, Procter & Gamble, Yves Rocher, Maybelline, MAC, Clinique, Lancome, Avon.
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How to Cite
Скоробагатько, Б. (2017). ACTUAL PROBLEMS AND INNOVATIVE TECHNOLOGIES IN COSMETIC INDUSTRY. Pridneprovskiy Scientific Bulletin, 36(500). Retrieved from http://www.rusnauka.com/index.php/rusnauka/article/view/16272